The gaming industry in Indonesia has experienced rapid growth in recent years. Beyond entertainment, gaming has given rise to talented content creators who are now powerful influencers with massive reach. These gaming influencers in Indonesia not only shape gaming trends but also play a key role in digital marketing strategies.
Here are five popular gaming influencers in Indonesia you should know—each with great potential for brand collaboration.
1. Reggy Prabowo (MiawAug)
MiawAug, whose real name is Reggy Prabowo, is one of Indonesia’s most popular gaming YouTubers. He is well-known for his friendly and entertaining narration style, covering a wide range of games from horror to simulation.
With millions of subscribers, MiawAug has built a loyal gaming community. His family-friendly content makes him suitable for brands targeting a broad audience, especially youth and family segments.
View MiawAug’s profile and rate card on ICE.ID
2. Reza Arap
Reza Oktovian, better known as Reza Arap, is one of Indonesia’s most iconic gaming and digital entertainment figures. Starting as a gamer and streamer, he later expanded into music with his group Weird Genius.
With his energetic and authentic personality, Reza has collaborated with major brands, making him one of the most influential gaming figures in Indonesia. His content spans gaming, music, lifestyle, and social issues, giving brands flexibility for cross-industry campaigns.
Check Reza Arap’s full profile on ICE.ID
3. Dhiannya Ferina Irzan (Annya)
Dhiannya Ferina Irzan is one of Indonesia’s rising female gamers who captivates audiences with her fun playstyle and cheerful personality. She is highly active on streaming platforms, building strong engagement with her audience.
Her presence proves that women have a strong position in the gaming industry. For brands, partnering with Dhiannya means tapping into female gamer communities while promoting inclusivity.
Discover collaboration opportunities with Dhiannya Ferina Irzan on ICE.ID
4. Rafli Alvareza (PAI)
Rafli Alvareza is a young content creator and streamer rising in popularity among Indonesian gamers. Known for his competitive yet entertaining gameplay, Rafli is particularly appealing to eSports fans.
His content often focuses on trending games and tournaments, making him relevant for brands looking to connect with the eSports community. With high engagement rates, Rafli is a promising choice for long-term collaborations.
See Rafli Alvareza’s full profile on ICE.ID
5. Syauki Fauzan (EL NINO)
Syauki Fauzan is a professional gamer and streamer known for his high-level skills in competitive games. His participation in gaming events and tournaments has cemented his reputation in Indonesia’s eSports scene.
His content focuses on gameplay and strategies, attracting audiences who are deeply engaged in the gaming world. For brands, Syauki offers credibility and authority in gaming and eSports.
Check Syauki Fauzan’s profile on ICE.ID
Conclusion: Gaming Influencers as Ideal Brand Partners
These five gaming influencers in Indonesia prove that gaming is not just entertainment but also a powerful industry for brand partnerships. From popular YouTubers to professional gamers, they offer strong engagement, loyal communities, and authentic ways to deliver brand messages.
Find more Indonesian gaming influencers on ICE.ID to power up your next digital campaign.
