Surabaya, widely known as Indonesia’s city of heroes, is also home to many talented digital creators. These influencers are not only followed by large audiences but also maintain strong engagement, making them ideal for impactful brand campaigns.
For brands, choosing the right influencer can significantly boost campaign success. Here are five influencers from Surabaya who could be the perfect partners for your next collaboration.
1. Irene Suwandi
Irene Suwandi is a fashion and lifestyle influencer with a consistently classy and elegant visual style. Her Instagram feed is filled with stylish outfit-of-the-day (OOTD) shots, premium beauty product reviews, and snapshots from her travels to various destinations.
Her audience consists mainly of urban young women interested in the latest fashion trends, modern lifestyles, and premium brands. This makes her an ideal partner for fashion, beauty, and luxury travel campaigns.
Beyond Instagram, Irene also uses other platforms to expand her reach, ensuring that brand messages are delivered effectively to the right audience.
View Irene Suwandi’s profile and rate card on ICE.ID
2. Adeline Margaret
Adeline Margaret is a multi-talented figure who blends the music world with social media. She began her career as a singer-songwriter on YouTube, building a loyal fanbase that now also follows her on Instagram.
Her content includes song covers, original music snippets, beauty tips, and glimpses into her personal life that feel warm and relatable. Adeline’s friendly and down-to-earth personality makes her easy to connect with audiences across different age groups.
For brands, Adeline can seamlessly combine personal storytelling with product promotion—perfect for campaigns in music, beauty, and lifestyle sectors.
Check out Adeline Margaret’s full profile on ICE.ID
3. Evelyn Saraswati Hutani
Evelyn Saraswati Hutani is a model and content creator known for her elegance and professionalism. She regularly shares fashion tips, skincare reviews, and insights into healthy living. Her content has a clean and premium tone, making her an excellent fit for brands seeking to highlight quality and exclusivity.
Evelyn has worked with numerous major brands and understands how to create effective campaigns. Her ability to present products through strong visual storytelling adds significant value.
She also maintains close interaction with her audience through comments and Instagram Stories, making brand campaigns feel more authentic and engaging.
View Evelyn Saraswati Hutani’s profile on ICE.ID
4. Merindink
Merindink is a creative personality best known for humorous and entertaining content. His casual, witty communication style resonates strongly with younger audiences, particularly Gen Z.
His content often combines humor with everyday life observations, making it highly relatable. With his unique persona, Merindink can bring a fresh, playful touch to brand campaigns, especially in F&B, tech, or youth-targeted products.
He is also adept at capitalizing on social media trends, transforming them into original content—significantly increasing the chances of creating viral campaigns.
Find collaboration opportunities with Merindink on ICE.ID
5. Edo Novian Sugianto
Edo Novian Sugianto is a talented photographer and influencer known for high-quality visual content. His feed features cityscapes, fashion, and lifestyle photography with a cinematic tone.
With a professional photography background, Edo adds extra value to brand campaigns that prioritize aesthetics and high production quality. He frequently collaborates with models, fashion brands, and travel destinations, making him a strong choice for visual storytelling promotions.
His strength lies in precision, detail, and composition, making every post feel like a captivating piece of art.
Check out Edo Novian Sugianto’s profile on ICE.ID
Surabaya Influencers for High-Impact Campaigns
These five influencers from Surabaya prove that creativity and strong audience engagement are key assets in the digital industry. From fashion and music to lifestyle, humor, and visual artistry, they offer diverse collaboration opportunities for brands.
Discover more Surabaya-based influencers on ICE.ID to find the perfect partner for your next digital marketing strategy.
