In recent years, the sport of boxing in Indonesia has surged in popularity, thanks in no small part to a new wave of influencers and Key Opinion Leaders (KOLs) who have energized the boxing scene. These personalities not only boast large social media followings but also bring excitement to the boxing ring, blending entertainment with competitive sport.
Their influence has helped transform boxing into a mainstream sport that attracts millions of fans, elevating Indonesia’s presence on the global combat sports stage. Below is a detailed look at 10 of the most inspiring influencer boxing and KOL boxing figures in Indonesia, highlighting their achievements and impact on the sport and entertainment industry.
1. Randy Pangalila
Randy Pangalila is one of Indonesia’s renowned actor-influencers who has made a successful crossover into the boxing world. With a strong background in taekwondo, kickboxing, and Brazilian Jiu-Jitsu, Randy shocked fans by winning the Byon Combat 3 tournament in 2024, earning the prestigious International Sport Kickboxing Association (ISKA) title. His blend of martial arts disciplines and media presence has made him a key figure in Indonesian influencer boxing.
2. Jefri Nichol
Widely recognized for his acting skills, Jefri Nichol has also ventured into the boxing ring, gaining respect as an influencer boxer. He participated in the celebrity boxing event “Superstar Knockout” in 2023 alongside El Rumi. Although he lost by decision, his determination and sportsmanship won praise from fans and the boxing community.
3. El Rumi
El Rumi, a young influencer and artist, is rapidly gaining credibility in Indonesia’s boxing community. Known for his technical skills and high endurance, El Rumi won a celebrated bout against Jefri Nichol, showcasing the growing potential of influencer boxing in Indonesia.
4. Fadly Faisal
Fadly Faisal stands out as a pioneering figure in influencer boxing by winning the inaugural ICB (Influence Championship Boxing) International belt in Asia. His victory over a prominent Malaysian YouTuber in Byon Combat Showbiz Vol 4 marked a historic moment and boosted Indonesia's competitive stature in regional influencer boxing events.
5. Kkajhe
Boxing enthusiast Kkajhe is well-known for his agility and tactical fighting style. His matches, often featured on digital platforms, have inspired many young Indonesians to take up boxing training and follow the sport closely.
6. Cellos (Yoshua Marcellos)
Cellos, or Yoshua Marcellos, is a groundbreaking influencer who helped popularize influencer boxing through initiatives like Byon Combat, a boxing tournament featuring celebrities and content creators. Cellos’s vision has been instrumental in merging sport and entertainment, making boxing events accessible and exciting for younger audiences.
7. Andi Cobra
Known for his intense training regimen and charismatic persona, Andi Cobra has become a prominent KOL boxing figure, attracting followers through motivational content and impressive boxing skills shared across social media channels.
8. Ongen Saknosiwi
Ongen Saknosiwi represents the new generation of KOL boxers who use digital platforms to promote boxing culture, fitness, and discipline. Ongen’s collaboration with fitness brands exemplifies how influencer boxing can drive cross-industry partnerships.
9. Rudy Agustian (“The Golden Boy”)
Rudy Agustian stands out as a legendary figure in Indonesia’s MMA and boxing community. Starting with Muay Thai in 2010 and progressing to MMA, kickboxing, and wushu, Rudy is a former National Muay Thai Champion and respected MMA competitor with multiple victories in ONE Championship’s flyweight division.
Beyond fighting, he now serves as a boxing influencer and coach, championing the sport’s growth through training, event promotion—such as the Baku Hantam Championship—and mentorship. Rudy’s disciplined mindset, consistent dedication, and role as a public figure deeply inspire upcoming fighters and fans alike.
10. Adam Maulana
Adam Maulana is another prominent KOL boxing and influencer boxer gaining popularity for his dynamic presence inside and outside the ring. Known for his engaging content and fighting skills, Adam connects well with the youth by sharing boxing techniques, fitness tips, and his personal journey in navigating the sport.
His active role in organizing boxing shows and collaborations with digital platforms boost Indonesia’s influencer boxing notoriety.
The rise of influencer boxing and KOL boxing in Indonesia has revolutionized how combat sports are consumed and popularized. These influencers play a crucial role in engaging new audiences, inspiring fitness, and bringing the boxing community closer together.
For brands and marketers looking to tap into this energetic and rapidly expanding market, collaborating with Indonesia’s top influencer boxing figures offers a powerful way to maximize reach and impact.
