In today’s digital marketing landscape, influencer marketing is a highly effective strategy to boost brand awareness and increase product sales. Influencers’ recommendations often carry more credibility than conventional advertising on mainstream media like TV, radio, or newspapers.
If you want to run a successful influencer campaign, ICE (Indonesia Creator Economy) provides a seamless all-in-one platform to create, manage, and monitor campaigns with ease. Here’s a comprehensive guide on how to create a campaign on the ICE website.
Why Choose ICE for Your Influencer Campaign?
Running influencer campaigns manually involves complex steps: planning, spotting suitable influencers, negotiating collaborations, and coordinating content production. This process can be time-consuming and prone to communication challenges.
ICE solves this challenge by offering an integrated platform that lets you:
- Create campaign briefs
- Discover and select ideal influencers from thousands of verified creators
- Process influencer payments securely
- Monitor campaign progress and content performance in real time
This makes launching campaigns faster, more efficient, and more successful.
The 4 Easy Steps to Create a Campaign on ICE
1. Create Your ICE Account
- Go to www.ice.id
- Click “Login” at the top navigation bar
- Register using your email, Google, or Facebook account
- Complete the IDN Account registration steps
- After registration, fill out your advertiser onboarding info (name, phone number, email)
- Submit the form to finalize registration and proceed to the influencer discovery page
2. Create a Campaign Draft
- Log in to your ICE account
- Navigate to the Influencer Discovery page
- Click “Create Campaign” to start your campaign brief
- Fill in all mandatory details such as campaign objectives, target audience, campaign messaging, and estimated budget
- Save the draft to document your campaign brief clearly for influencers
3. Select Suitable Influencers
- Browse ICE’s discovery platform to find influencers based on category, engagement, follower base, and media platform
- Click on influencer profiles to review their offerings and social media services
- Add desired influencer services to your campaign by clicking “Add to Campaign”
- Set the quantity and select optional add-ons if necessary
- Assign the services to an existing draft campaign or create a new one
- Review and finalize your campaign brief before moving forward
4. Confirm Payment and Launch Campaign
- Review your order summary and adjust as needed
- Choose your preferred payment method and complete the transaction
- Upload payment proof via the “Upload Proof of Transfer” feature
- ICE internal team will verify payment within approximately 48 hours
- Upon verification, your campaign will become active
- Track campaign progress and interact with influencers through your dashboard
Monitoring Your Campaign
Once your campaign is live, ICE’s user-friendly dashboard lets you:
- View campaign status and influencer content updates
- Communicate with influencers directly to ensure quality
- Access campaign analytics and content insights to measure performance and ROI
ICE offers an efficient and comprehensive platform that simplifies influencer campaign management for brands of all sizes. By utilizing ICE, you save time, reduce complexity, and maximize your campaign’s impact with Indonesia’s leading content creators.
